Marek Kříž
Investor and operator, based in Prague.
I work with founders on growth.
About
I've spent the last fifteen years building, buying, and scaling businesses. The throughline is growth — not in the LinkedIn sense, but in the practical sense of taking a thing from small to bigger without breaking it.
It started in 2011, my last year of high school, with an e-shop selling fashion accessories. I figured out that online marketing was the closest thing to a cheat code I'd ever seen — you could outwork older, better-funded competitors with a laptop and decent copy. That insight has roughly defined everything since.
In 2013 I founded a digital agency, originally under the name FireMedia, later rebranded to Devx. We worked primarily with banks and insurers across Central Europe, and ran it leaner than agencies usually run — net margin around 30%. I sold it in 2020.
Next I bootstrapped Zaloto, a mortgage fintech that ended up processing roughly 2% of all home loans in the Czech Republic. Sold it in 2022.
In 2023 I joined the founders of Investown, a real-estate investment platform, to help with growth. In one year we took AUM from 2 to 6 billion CZK. The work was the boring stack — product, sales, and marketing all running hard at the same time. I bought part of my equity through the company's option plan and earned the rest through the results. Left in 2025.
Today I run Point FM, my own investment platform. The model is simple: I back companies where I can help with growth, and where the founders actually want me involved. So far I've invested in Able, an AI-first software development agency, and Verzuz, an insurtech SaaS — both in 2023. Looking at more under the same banner.
What I Bring
I'm hands-on when founders want me to be. Beyond the obvious — growth, sales, marketing, product — two things I bring that most investors don't.
I follow public equities every day. That gives me a different read on cycles, valuation, and capital flows than people who only do private deals.
I pay close attention to things outside finance — art, music, watches, fashion, food. Most of what I know about taste, brand, and longevity came from there, not from spreadsheets. Some of the best operating ideas I've used in companies were stolen from places that have nothing to do with software.
Outside Work
I collect Japanese fashion and music on vinyl. Most of my real-time writing on markets and a few other things lives on X.